America Branding in The Digital Age: How I Grew from Zero to One Million Followers in A Year with Social Media Marketing While Creating A Business Identity that is Contagious by Wyatt Croasdell

Author:Wyatt Croasdell
Language: eng
Format: epub
Publisher: Aprilis Publishing LLC
Published: 2019-10-25T00:00:00+00:00

When developing a personal brand, you will be growing your online presence on multiple social media platforms. To make it easy for your audience to find you on various platforms, you should use the same profile photo across all platforms. You should remember to change the picture regularly or at least once a year.

It is essential you change the profile photo of your account from the default graphic. Using a picture that is the same across all your social media channels also helps.

Selecting the Appropriate Twitter Handle

With so many users on the platform, finding a handle that matches your name will not be an easy task. Nonetheless, you must remember to select a handle that is easy to remember. A Twitter handle that is consistent with your name on other social platforms is preferable. The two most important features of the handle are that it is easily recognizable and consistent.

You can choose a handle that showcases what your brand is all about. It is also important you remember that changing your handle too often will be detrimental to your brand. Why? As a personal brand, you want people to quickly identify your handle anytime they see it. Change it too often, and this will become impossible to achieve.

The Twitter Biography

The biography on Twitter is a section where you include a piece of brief information about yourself and the brand. The bio appears below the profile photo, and it is a concise summary. The idea is to introduce yourself to your potential customers or audience in the simplest way you can think of.

To make the most of your Twitter bio, you should include links and keywords. A link in the bio can work as part of your strategy to redirect traffic to your other social media channels. It is a good idea to add a link that redirects users to the about page of your website. On this page, users can learn a lot more about you since there is no limitation in the number of characters you can use.

To ensure you are reaching the right audience, adding a keyword is essential. The keyword you choose should be relevant to your niche and industry. Adding hashtags also helps but remember, you are working with a limited number of characters.

Developing Your Personal Brand

To ensure that you are developing your brand on Twitter the right way, there are certain things you need to ensure you are doing. In this section, you will learn about some actions that can help in the growth of your personal brand.

Participate in Twitter Chats

A Twitter chat is a recurring event that takes place at the same time and day on a weekly basis. The chat provides the opportunity for you to connect with other users and engage with them. You can also obtain information that will be relevant to the growth of your brand and appeal to other users that can become followers.

Participating in a Twitter chat will connect you with a community of users that are within your industry or niche.

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